Scheduling is a moving judgment
Cinemas watch sales velocity, occupancy, session timing and competing titles. Social attention matters only when it can turn into local ticket demand.
National attention does not move every city in sync. Current schedules must be checked locally; reporting can only establish that adjustments occurred in particular places.
Every added screening is another test
More sessions increase visibility and produce new sales evidence. If demand holds, scheduling can grow; if curiosity fades, screens move elsewhere.
That is why this site treats screening share as a timestamped metric rather than a permanent property of the film.