Screenshots compress a complicated judgment
Placed side by side, a polished poster and a rough frame compress production scale, narrative intent and years of labour into one question: why are they so different? That format travels because it needs almost no context.
Efficiency is not completeness. A screenshot can demonstrate contrast, but cannot stand in for pacing, sound or the experience of the entire film.
Promotional material makes a promise
Commercial art does more than attract attention; it shapes expectations of quality and genre. When promise and film diverge, disappointment and curiosity are both understandable responses.
A fairer discussion does not ban comparison. It identifies the material, its source and the limits of the inference, leaving room for both production context and consumer judgment.